R.Venkatesakumar is a faculty member in the Department of Management Studies, Pondicherry University. He teaches subjects like Quantitative Methods and Marketing Research. His research interests include Branding, Retailing, Text Analytics, and Social Media. He is a trainer on software like SPSS, AMOS, LISREL, PLS, and R Programming. He received best research paper awards from IIM-A, IIM-IIM-K, BIM, and published more than 50 research papers.
Research Areas
Text Analytics | Branding | Retailing
RECENT PUBLICATIONS
| Title | Year |
|---|---|
| Consumers Sentiment Analysis - A Comparison of PLBs, National and MNCs Brands R. Venkatesakumar, G. Vidyashankar, Sathish A. S., B. Rajeswari, S. Madhavan Review of Professional Management |
2021 |
| Online Review Characteristics and Information Asymmetry Is it easy to switch between Online Shopping sites? A Case Study of Reviews from Amazon and Flipkart Sudhakar Vijayakumar, G. Vidyashankar, Venkatesakumar R., Madhavan S., S. Riasudeen SDMIMD Journal of Management |
2021 |
| Distribution characteristics of star ratings in online consumer reviews R. Venkatesakumar, Sudhakar Vijayakumar, S. Riasudeen, S. Madhavan, B. Rajeswari Vilakshan - XIMB Journal of Management |
2020 |
| Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage B Rajeswari, S Madhavan, R Venkatesakumar, S Riasudeen Rajagiri Management Journal |
2020 |